As homebuilding around Los Angeles moves into a new era, JTD Architects will continue to have great impact on the design and resiliency of future residences all around Southern California. An already well established brand and architectural authority, the JTD Architects legacy can be told through thorough and compelling media that will also track progress, energize marketing campaigns, and document important stories of innovation, re-imagination, and rebuilding.
There are a few approaches to media projects in the coming year, broken down into chapters below. At any depth of coverage, the images/video will creatively celebrate the quality, style, and timeless nature of these consequential architecture projects. And theres also a chance for us feature the dedicated team of people behind their style and success…
With a shared artistic vision, deep appreciation for architecture and design, and strong connections to the Topanga community, Fadeout Media is uniquely suited to partner with JTD to produce both process and editorial media from start to finish. Hopefully there are multiple collaborations on the horizon…
Project scope
photo, video, drone, documentary coverage, editing
From snapshots of finished projects to comprehensive coverage of process/progress,
FAdeout MEdia ensures thorough and relevant media coverage of build/design projects.
MEdia capture Sessions are planned around the project timeline, site conditions, and light quality/quantity;
allowing flexibility without sacrificing consistency.
Each project can have its own custom blend of coverage…
• Design / Architectural Coverage
classic, Clean, and intentional documentation of the build.
Focus: mostly wide angle imagery of space, form, materials, light
Primary use: website, press, portfolio, progress/conditions tracking
• Storytelling / Documentary Coverage
Human-centered, detail-driven narratives.
Focus: cinematic coverage of process, people, details, lived experience.
Primary use: brand and client storytelling, long-form content, socials
depth of coverage
Snapshot Coverage
Single visit
One site visit (typically at completion)
Photo and/or video
Exterior + interior
Drone as needed
Edited final selects
Best for: finished homes, AirBnb, quick documentation
Progress Coverage
Multiple visits over time
2–6+ site visits across key phases
Before / during / after documentation
Consistent visual language across visits
addt’l vists for moved-in styling and story
Photo, video, and/or drone per visit
Best for: medium–large projects, long timelines, portfolio depth
Comprehensive Coverage
End-to-end documentation
Strategic coverage from early build → completion
Regular site visits (photo + video + drone)
Progress edits and final deliverables
Opportunity for: coverage of finished/Styled sites, Detail and material studies, Timelapses, and interviews
before/after stills and video transitions
Best for: flagship projects, major marketing moments, compelling client stories and site history
creative direction & agreement details
Our creative, technical, and budgetary goals will become clearer the more we talk through JTD goals and needs, but project scopes and other details will be clearly defined in a binding agreement that ensures the JTD expectations are met and exceeded by Fadeout Media.
(More info about Terms and Conditions)
JTD Founder and Creative Director will work with Fadeout Media on a list of links and projects that are benchmarks and comps for technical and creative goals we have. Fadeout Media looks forward to bringing Creative Director and Founder’s vision to life, and JTD will have ‘final cut’ on all creative and editing decisions.
(Work-For-Hire/employment agreement allows for transfer of copyright to JTD)
(for more info about process and work-for-hire, read this FAQ)
There are some properties that may only need still photography of a single site visit, but some projects may need all or a mix of:
•still photos
•4k video
•4K drone coverage
•editing/post production
•design/architecture style media
•ongoing/documentary/editorial work of compelling sites and stories
We will ensure each site and client story gets the right amount of coverage and attention.
Projects can be booked with a deposit for one-off/as-needed site visits,
or with a retainer that secures ongoing coverage of (multiple) sites,
and ensures preferred rates and scheduling for site visits and interviews.
There are other opportunities for us to increase coverage and story depth listed below….
sort & repurpose legacy Media
The long history and artistry of JTD ARchitects has been captured in various formats and styles over the decades. It is likely that many of these images and videos could be great context and contrast for story-telling projects about company history and client experiences.
Ideally JTD and Fadeout Media can go over together which media can be repurposed alongside new media we create together.
This will also give the Fadeout Media extensive visual lessons about JTD style and history, that will no doubt have a positive effect on each project and reaching a shared vision.
This family documentary linked below from 2020 is a legacy documentary project created by Fadeout Media, to tell the family and company story of Stone Container Corp. Fadeout Media rented a helicopter and learned to fly a drone for this project. The client wanted to include literally everyone so it runs a little long, but it is a great example of how important legacy media can be to current editing and marketing projects, and historical storytelling. It was made just for the family and never released publicly but here is a Drive link to check it out!
documentary advertising films:
company legacy & home/client stories
Every parcel, neighborhood, homeowner, and builder, hAS a story we can feature, as do all the team members of JTD.
In addition to creating images of the designs & builds,
Fadeout media can capture and edit compelling stories of recovery and rebuilding that emerge from Natural disasters,
and that highlight the connection between homeowner and Architect.
(some samples from around the web that in part or whole may serve as some of the inspiration for our short films throughout the project)
head shots & portraits
of the team
The architectural/build/design images and story-telling videos are of course a high priority, but there are people on the scene and behind the scenes to be acknowledged and featured.
Approachable head shots and immersive environmental portraits will give potential clients a sense of calm and trust, and what it’s like to have this dedicated team making a dream home become reality.
Consistent lighting, quality, mood, and confidence, can help build trust even before the first exploratory design call…
(some images from around the web that might serve as inspiration for all the head shots and portraits…)
